Key Takeaway
Brian Inouye, Chief Engineer at Toyota Motor North America, announced a collaboration with AT&T to enhance customer-centric solutions through connected vehicles. He emphasized that 5G technology will drive future mobility innovations, offering engaging experiences for users. With AT&T Connected Car integration, passengers can connect up to five Wi-Fi-enabled devices, enjoying high-speed streaming, gaming, and remote work. Additionally, select Toyota models feature SiriusXM with 360L, combining satellite and streaming content for a unified audio experience. This partnership signifies the growing convergence of connectivity, entertainment, and data-driven experiences in the automotive industry.
Brian Inouye, Chief Engineer at Toyota Motor North America, states: “Toyota is collaborating with AT&T to strengthen our commitment to providing innovative, customer-focused solutions.
“As we create more connected vehicles, 5G lays the groundwork for future mobility innovations by enabling more engaging experiences for our customers.”
High-speed Wi-Fi enhances passenger experience
With AT&T Connected Car integration, passengers can connect up to five Wi‑Fi‑enabled devices simultaneously, enjoying 5G-speed streaming, gaming, browsing, and remote work while on the move.
Selected Toyota models also feature SiriusXM with 360L, combining satellite and streaming content for a seamlessly integrated audio experience.
This platform broadens access to music channels, on-demand programming, curated “For You” recommendations, and effortless content discovery.
For the telecommunications sector, this evolution underscores the increasing convergence of connectivity, entertainment, and data-driven in-vehicle experiences.



