As CIO, Justin will manage du’s information technology strategy, architecture, and operational performance, focusing on integrating digital innovation throughout the business.

His responsibilities will include guiding initiatives related to cloud transformation, automation, cybersecurity, and AI-driven analytics—technologies that support du’s goals of enhancing agility, efficiency, and customer value.

As telecom companies evolve into technology service providers, du’s transformation strategy relies on strong technology governance and next-generation IT practices.

Justin’s expertise in digital infrastructure will be crucial in shaping du’s data-driven operational model, facilitating smarter decision-making and more personalized digital services for customers.

By merging his international insights with du’s vibrant local market position, Justin is anticipated to bolster the company’s ability for rapid innovation and technological resilience—two essential factors in today’s swiftly changing digital economy.

Uniting people, purpose and technology

As du undergoes transformation, Justin will also prioritize developing digital talent and operational agility across the organization.

By enhancing IT governance and fostering cross-functional collaboration, his leadership will ensure that technology initiatives yield lasting business results.

Central to this effort will be nurturing a “customer-first” mindset in du’s technology strategy, emphasizing secure, reliable, and seamless digital experiences for both individuals and enterprises.

Speaking at GITEX last year, du’s CEO Fahad Al Hassawi stated: “The emphasis on innovation, customer-centricity, and sustainable growth underscores du’s commitment to not only lead in the digital market but also to achieve significant growth.