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Why Huawei is Challenging Established Brands in Automotive Audio

Why Huawei is Challenging Established Brands in Automotive Audio

Key Takeaway

Huawei has unveiled the Sound Ultimate Series, an advanced in-car audio system developed over 13 years, marking its entry into a market dominated by established brands. Featured in the Maextro S800 sedan, the system was engineered at the Shanghai Acoustics R&D Centre. It boasts 43 speakers and delivers 2920W through dual amplifiers, with rear 4D exciters providing seat-specific surround sound tailored to each passenger. This innovation highlights Huawei’s commitment to audio technology, showcasing proprietary speaker technologies developed through extensive research since 2012.


Huawei has outlined the engineering behind the Huawei Sound Ultimate Series, an in-car audio system that embodies 13 years of hardware and software development since the company began its audio technology research in 2012.

This system, featured in the Maextro S800 sedan, marks the entry of Chinese-developed in-car audio into a market that has traditionally been dominated by established international manufacturers.

The company’s acoustic engineers created the system at the Shanghai Acoustics R&D Centre, where advanced laboratory facilities support the research infrastructure needed to design and test the audio configuration.

Huawei’s long-term audio research yields proprietary speaker technologies

The system features 43 speakers strategically placed throughout the vehicle cabin, delivering 2920W of power through dual amplifiers. Rear 4D exciters respond to music and video playback, providing seat-specific 4D surround sound with customized audio output for each position in the vehicle.

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