Key Takeaway
BMW is launching a new electric assembly line at its Steyr plant, marking a significant commitment to e-mobility in Europe. The initiative will involve around 1,000 employees, with plans to transition nearly half of the 4,900 workforce to electric vehicle roles. The new Gen6 electric engine aims to enhance vehicle efficiency, reducing energy loss by 40%, costs by 20%, and weight by 10%, resulting in an overall efficiency gain of 20%. The Steyr plant will produce essential components, while some parts will be sourced from BMW’s Landshut facility, laying the groundwork for the future of the BMW Group.
“Today, we are excited to make this announcement.
“What we are unveiling today goes beyond merely increasing production capacity.
“It represents a strong commitment to Europe, to technology, and to the future.”
This transformation at Steyr will involve approximately 1,000 employees working on the new electric assembly line, aiming to transition nearly half of the 4,900-strong workforce into e-mobility roles in the medium term.
Efficiency gains through technology
The newly developed Gen6 electric engine aims to significantly improve vehicle efficiency by leveraging advanced technology.
In comparison to previous models, it:
- Reduces energy loss by 40%
- Lowers costs by 20%
- Cuts weight by 10%
This leads to an overall efficiency improvement of around 20%.
Plant Steyr will oversee the complete production and assembly of key components, including rotors, stators, transmissions, housings, and inverters, with certain parts, such as housings, supplied by BMW’s Plant Landshut.
“Today, we are laying the groundwork for the future of the BMW Group,” explains Milan Nedeljković, BMW AG Board Member for Production.



