Key Takeaway
SAP has appointed Augusta Spinelli as the new Regional President for Europe, the Middle East, and Africa (EMEA). She aims to enhance customer value through an AI-first, Suite-first strategy, leveraging SAP’s ecosystem. Augusta, who joined SAP in 2001, will oversee regions including BeNeLux, France, Italy, the Nordics, Southern Europe, the UK, Ireland, and the entire Middle East and Africa, excluding 26 countries managed by Alex Kläger. She succeeds Manos Raptopoulos, who transitioned to Chief Revenue Officer for APAC, EMEA, and MEE in February 2025.
SAP has appointed Augusta Spinelli as the new Regional President for Europe, the Middle East, and Africa.
“The EMEA region is abundant in diversity and opportunities, and I am eager to create value for our customers through our AI-first, Suite-first strategy, in close collaboration with our vibrant SAP ecosystem,” says Augusta, who began her journey with SAP as a production planning consultant in 2001.
Her region includes BeNeLux, France, Italy, the Nordics & Baltics, Southern Europe, the UK & Ireland, along with the entire Middle East and Africa. It does not include the 26 countries managed by SAP Middle & Eastern Europe, which encompasses Germany, Switzerland, and Central and Eastern Europe under Alex Kläger’s leadership.
Augusta succeeds Manos Raptopoulos, who transitioned to SAP’s Extended Board as Chief Revenue Officer for APAC, EMEA & MEE in February 2025.
