Key Takeaway
Cosmetics brand Glossier, shapewear company SKIMS, and activewear label Vuori are joining a new shopping feature in ChatGPT. When users ask shopping questions, ChatGPT presents relevant products, allowing for Instant Checkout directly within the chat. OpenAI reports that 700 million people use ChatGPT weekly for various tasks, including product searches. The platform acts as an AI agent, securely relaying information between users and merchants, while payments and fulfillment are managed by the merchants. This technology was developed in collaboration with payments processor Stripe and is available as open-source software.
Brands like the cosmetics company Glossier, shapewear producer SKIMS, and activewear brand Vuori are also expected to join the platform.
When a user poses a shopping-related question, ChatGPT showcases products based on their relevance.
If an item is eligible for Instant Checkout, users can simply tap to buy, confirm their details, and complete the purchase directly within the chat.
According to OpenAI, approximately 700 million people now utilize ChatGPT weekly for various tasks, including product searches and discovery.
“Orders, payments, and fulfillment are managed by the merchant using their existing systems,” OpenAI states.
“ChatGPT simply functions as the user’s AI agent – securely transmitting information between the user and the merchant, much like a digital personal shopper would.”
The role of Stripe in OpenAI’s open-source Agentic Commerce Protocol
OpenAI developed the foundational technology in partnership with payments processor Stripe, and has released the system as open-source software.
