Key Takeaway
Tove Andersen, CEO of TOMRA, highlights the global challenge of plastic waste management, emphasizing the need for an international treaty to address the environmental and health impacts of plastic use. Currently, only 9% of plastics are recycled. TOMRA aims to promote circularity through its advanced technologies, including reverse vending machines and waste sorting systems. Andersen stresses that without a unified global stance on plastics, it becomes challenging for businesses and regulators to identify necessary innovations. TOMRA’s commitment to leveraging its expertise seeks to accelerate change and support policy harmonization in the circular economy.
Insights from the Industry
Tove Andersen, President and CEO of the Norwegian technology company TOMRA, has highlighted the global nature of the challenges facing the sector since the breakdown of negotiations.
“The value chains for the production, consumption, and post-use handling of plastics are inherently international, and a global treaty would be the most effective way to address the significant challenges to nature, health, and climate posed by unregulated plastic use,” she states.
“Currently, only 9% of plastics are recycled. TOMRA is committed to utilizing our technology and insights gained from decades of experience to promote circularity, assisting regulators, businesses, and societies worldwide in their efforts to drive change and support policy harmonization.”
TOMRA, which specializes in reverse vending machines and sensor-based waste sorting technologies, has established itself at the forefront of the circular economy on a global scale.
The old saying “necessity is the mother of invention” is especially relevant for organizations like TOMRA, whose technologies aim to address global challenges.
However, if a global consensus on plastics cannot be reached, it becomes challenging for customers and clients to determine what is necessary, hindering the benefits of innovative products like those offered by TOMRA.



