As Senior Vice President of Technology at iFIT, Jason McMurdie is the driving force behind one of the most ambitious technological transformations in the connected fitness industry. In less than two years, he has orchestrated a complete overhaul of iFIT’s digital infrastructure, strategically positioning iconic brands like NordicTrack and ProForm for a data-driven, customer-centric future. His efforts represent not just modernization; they signify a comprehensive reimagining of how a global leader operates at scale.

Jason’s unique perspective is shaped by a diverse career that began in aerospace engineering with Westland Helicopters in the UK, before transitioning into cross-industry ERP consulting. His extensive experience, which spans sectors from food and beverage to chemical engineering, equips him with a rare ability to apply solutions from one industry to tackle complex challenges in another.

At iFIT, he harnesses this cross-functional insight to dismantle outdated systems and create a resilient, agile, and intelligent digital ecosystem.

Upon joining iFIT, Jason was tasked with untangling what its CEO described as a “quagmire swamp” of data—a fragmented infrastructure that impeded real-time decision-making. He responded by leading a seamless overnight migration to the AWS cloud and spearheading a global rollout of SAP S/4HANA. This cornerstone project, executed with zero custom code, is establishing a single source of truth for the entire organization, enabling immediate visibility into everything from inventory levels to supply chain logistics.