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Key Takeaway Jason McMurdie, Senior Vice President of Technology at iFIT, spearheads a significant digital transformation for brands like NordicTrack and ProForm. He tackled a complex legacy infrastructure, described as a “quagmire swamp” of data, to enhance innovation and decision-making. With a background in aerospace engineering, he led a successful migration to AWS, implemented SAP […]
Key Takeaway iFIT is transforming its customer journey by adopting a headless commerce architecture, enhancing flexibility and speed in e-commerce. This shift, powered by platforms like Commerce Layer and Stripe, allows for rapid implementation of diverse payment options. Additionally, iFIT is leveraging Salesforce’s AI capabilities to optimize customer interactions, enabling chatbots for common queries and […]
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