Key Takeaway
In the competitive Swiss telecommunications landscape, Sunrise emerges as a disruptor, highlighted in an exclusive interview with Fabrizio Campanale, VP of Entertainment, In-Home, and One Assurance. He discusses Sunrise’s pioneering role as the first European operator to launch 5G and its nationwide 5G Standalone (SA) network. The complex execution of this rollout and the strategic shutdown of the 3G network reflect a culture of pragmatic innovation, stemming from the 2020 UPC merger. With a focus on customer experience, Sunrise balances rapid innovation with operational excellence, shaping the future of connectivity in Switzerland through advanced network strategies and AI applications.
In the competitive Swiss telecommunications market, Sunrise emerges as a bold disruptor. This exclusive insight with Fabrizio Campanale, VP of Entertainment, In-Home, and One Assurance, reveals the strategy behind its market-defining initiatives. Discover how Sunrise became the first operator in Europe to launch 5G and one of the earliest globally to implement a nationwide 5G Standalone (SA) network.
Fabrizio Campanale outlines the intricate, cross-functional execution of the 5G SA rollout and the high-stakes shutdown of the 3G network, a strategy focused solely on moving forward with no fallback options. He discusses how a culture of pragmatic innovation, developed from the 2020 merger with UPC, enables Sunrise to take calculated risks. Central to every decision is an unwavering focus on the customer, balancing swift innovation with the robust operational excellence necessary for a reliable, seamless user experience. Learn how Sunrise’s approach is shaping the future of connectivity in Switzerland, from network strategy to the intelligent use of AI for proactive service assurance.
