Key Takeaway
The NBA has partnered with Amazon Web Services (AWS) to enhance fan engagement and analytics through AI and cloud technology. As the official cloud partner, AWS will launch the NBA Inside the Game platform, transforming vast data into interactive experiences for fans. This initiative aims to improve live broadcasts and engagement across NBA digital channels, including the NBA App and social media. Additionally, October is Cybersecurity Awareness Month, highlighting the increasing frequency and complexity of cyber attacks affecting major global brands like Jaguar Land Rover and M&S, underscoring the need for heightened security measures.
The National Basketball Association (NBA) and Amazon Web Services (AWS) are embarking on a multi-year partnership aimed at significantly enhancing basketball fan engagement and analytics through AI and cloud technology.
As the official cloud and cloud AI partner of the NBA and its affiliated leagues – including the WNBA, NBA G League, Basketball Africa League, and NBA Take-Two Media – AWS will drive the league’s next wave of innovation by launching a groundbreaking basketball intelligence platform called NBA Inside the Game powered by AWS.
AWS’ new platform is crafted to convert billions of data points into engaging insights and interactive experiences, redefining how fans connect with basketball globally.
Leveraging AWS’ industry-leading AI infrastructure, NBA Inside the Game introduces a range of advanced features designed to enhance live broadcasts and boost fan engagement across major NBA digital channels, including the NBA App, NBA.com, and various social media platforms.
October marks Cybersecurity Awareness Month – and this year, its significance is more pertinent than ever.
With prominent global brands experiencing a surge of cyber attacks – from JLR to M&S and Asahi to Harrods – not only is the nature of cyber threats evolving, but the frequency of incidents, especially those that are publicly known, is increasing.
